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How To Make Your Email Visually Impressive

Are you lacking in the “aesthetic appeal” department when it comes to your emails? Are you looking for ways to impress the reader when they open up your email? When it comes to sending out emails that will keep the reader engaged, many people fall short. Instead of composing emails that you assume your readers may or may not enjoy, learn how to start visually engaging and impressing the user.

Spend time solely on picking out your colors:

This is easiest when you’ve got a logo and/or color scheme that your brand uses because you can just use the colors that are already incorporated into your brand. However, if you need to start from scratch and find colors to use in your emails, be sure to spend a bit of time on this. Finding colors that look good together can take some work, but they are definitely out there. To start, you could begin by researching common color combinations such as complimentary colors or even triad colors. These will definitely point you in the right direction of finding colors that look fantastic together.

Think of how you’ll use the colors you’ve chosen:

They will bring life to your email, so arranging your colors in the right way is critical. For example, you may use one color strictly for headers, while another color may be used for your body text. Maybe you plan to incorporate a border around your images, and you can assign a specific color to the border. What you do with your colors is up to you, but be sure to play around with different color placements before deciding on one.

Pick out your fonts/typefaces:

This is your next item of business, and it also needs to be done carefully to ensure that your email looks attractive. Picking out fonts/typefaces can be fun, but the important part here is to make sure that you pick fonts out that complement each other. For example, Clarendon Bold and New Baskerville look fantastic together, but the same can’t be said for say, Vivaldi and Markerfelt.

Figure out how you’ll visually arrange your fonts:

You will want to assign roles to the typefaces you’ve chosen to create a sense of balance. For example, you could assign Clarendon Bold as your header font while New Baskerville covers your body text. Never try to mix up the way you use your fonts because it will just end up confusing the user. For example, if you’ve been using News Gothic for your headers, don’t suddenly switch over to using it for your text typeface somewhere in the middle of the email. You should never use the same font for the entire email either. Overall, it’s best to play around with fonts that you pick out to find a good combination for your email.

Balance your email by using classic design techniques:

It doesn’t take a designer to keep your email’s layout clean and balanced. Use common design practices to ensure this. For example, use hierarchy to arrange the different elements in your email. If you just throw everything into the layout without giving much thought to it, the reader isn’t going to know where to start. You want to make it easy for the user to get the entire message within a few moments, and the email must be easy to scan so that readers can easily search for the information they’re looking for.

Work towards a clean layout rather than a busy one:

If what you’re trying to include in your email isn’t necessary, then don’t include it. The more elements you try to incorporate into your email template, the busier it’s going to appear. Only include information or images that are necessary to getting the main point across. The more un-cluttered your email is, the more likely the reader will be to stay on the email and continue reading.

Maria A. is in charge of email marketing at InMotion Hosting, a top provider of virtual private servers in North America.